First drafts of front cover, contents page and double page spread

for these double page spreads interviews may be articles instead

The Treatment

The Treatment: Awe

Target readership: The Awe magazine reader is aged 16-18 aimed at students of both genders that like a range of music genres. They will enjoy festivals, celebrities and music in general also interviews of less well known artists.
The majority of the readers will rely on their parents for the money to buy the magazine, however in the current climate the magazine must stand out and actually be worth its price.   

Form and style: This will be an A4 full colour magazine that includes celebrity interviews, advice and previous views/ ratings on the best upcoming. On the front cover there will be a main image of the celebrity that features in the issue of the magazine. The front cover will look neat and more sophisticated although the whole page will be filled it wont be to cluttered. The coverlines will be moved to appropriate places on the front cover so that the image can always be seen also they will inform the reader of the main and most interesting aspects of the magazine. The magazine will be priced at £2.50 this is cheaper than average for music magazines and i think that it will be suitable for the age group.

Themes and typical features: Regular features will be celebrity interviews, top 10 bands of the month, upcoming festivals, any new events/tours. The magazine will be written in an informal way so that the language is relevant to the target audience also every so often the magazine will review things like top 70 albums ever etc.

Potential advertisers: The magazine will advertise a range of things such as clothing, band merchandise, technology (specific to music, such as ipods etc) and also promotions such as 50% off music lessons, and other others.

Editorial team: The editorial team will be made up from a range of older experienced members (both genders) that can design covers and write the articles for the magazine. However younger people nearer to the target audience will give input and bring new ideas forwards to the magazine however the final versions of the magazine will be made by everyone.

   

colour analysis

These are my three possible colour schemes for my magazine, i have chosen to use these colours as i wanted it to represent many genres of music. I like the third and second colour schemes as they stand out while also complimenting each other, i think the red in the second scheme would also stand out well maybe making it look more expensive like Q magazine. However the third colour scheme has blues and greens which may be associated more with a male audience although i think if these colours are used correctly that i could avoid gender stereotyping.

weekly review

This week i completed the research into instituitons and readership figures i also managed to complete font analysis. This week I will complete colour analysis and try to complete the treatment sheet.

Font analysis

Here are the five fonts i have selected that i think would look good as a masthead or banner for my music magazine. I prefer the first and last font as they dont suggest the overall genre of the magazine whereas the others suggest maybe a pop genre. However the last font looks as it could be on a literature magazine becasue of the typewriter look it has. To clarify my decision i may look at the first and last font in different colurs  

internet research into instituitons and readership

Music Magazines: Jul-Dec 2008 Year On Year Comparisons
Title	Publisher	Jul-Dec 07	Jul-Dec 08	Actual Change	% Ch
Classic Rock	Future Publishing	67,399	70,188	2,789	4.1
Kerrang!	Bauer Consumer Media	76,937	52,272	-24,665	-32.1
Metal Hammer	Future Publishing	45,809	50,269	4,460	9.7
Mixmag	Development Hell Ltd	35,817	30,159	-5,658	-15.8
Mojo	Bauer Consumer Media	106,218	100,507	-5,711	-5.4
NME	IPC Ignite	64,033	48,459	-15,574	-24.3
Q	Bauer Consumer Media	131,330	103,017	-28,313	-21.6
Rock Sound	Rock Sound Ltd	23,021	20,011	-3,010	-13.1
RWD	RWD Media Ltd	33,266	77,050	43,784	131.6
Uncut	IPC Ignite	91,028	87,069	-3,959	-4.3

“Q, MOJO and Kerrang! all have strength in breadth and depth in being complete 360 brands. Each continues to lead and define the music market by connecting all manner of music fans with their music heroes via groundbreaking editorial access and content.”

MOJO is the second highest selling music magazine that is sold monthly at 97, 722. MOJO looks at all music no matter whether its new or a classic From Fleet Foxes to The Who.


As previously mentioned Q continues to be the UK’s biggest selling monthly music magazine with a circulation of 100,172. It has an unrivalled access to celebrities and content which allows it to get access to big stars such as Bruce Springsteen, Noel Gallagher's and U2's. Q's publicity is enhanced by the fact that they also have radio stations a website and music channel.


KERRANG! is the UK’s best-selling weekly music magazine at 43,253.  Changes in market conditions and music consumption affected Kerrangs sales, but they are still dedicated to  serving its passionate rock readership with a weekly update news, features and reviews of the weeks hottest gigs, albums and music.


Kerrang! - 44,013 (w) 
MOJO - 91, 678 (m)
Q - 89,450 (m)
Stuart Williams, MD of Bauer Media's Music & Film portfolio, commented:

"Kerrang! has had a resurgent year under new Editor Nichola Browne, who has refreshed, rejuvenated and refocussed the magazine on its core audience of late teen-early 20s rock fans. Kerrang! continues to be a powerful media brand with a strong online presence and a hugely successful radio station."

"In MOJO and Q, Bauer Media boasts the two best selling monthly music magazines in the UK. MOJO recently marked its 200th issue with Tom Waits guest-editing and, as ever, the Mojo Honours List awards attracted a veritable Who's Who of music legends including Jimmy Page, Kasabian, Roger Daltrey and Marc Almond.

"Q will chalk up a quarter century in 2011 and will do so by continuing to extend its reach amongst audiences online, on TV, on Radio and at live events

In the year of 2010 the Magazine sales of MOJO had overtaken Q, it is obvious that MOJO's niche audience had stuck by their magazine while Q was slightly abandoned. For my magazine i have to make sure that it attracts a niche audience in a simiarl way to that of MOJO. 

Weekly review

I am currently up to date with my work so far, i have completed making the poll and questionnaire although i still need to create a poll and questionnaire analysis i will do this when i have more results.