internet research into instituitons and readership

Music Magazines: Jul-Dec 2008 Year On Year Comparisons
Title	Publisher	Jul-Dec 07	Jul-Dec 08	Actual Change	% Ch
Classic Rock	Future Publishing	67,399	70,188	2,789	4.1
Kerrang!	Bauer Consumer Media	76,937	52,272	-24,665	-32.1
Metal Hammer	Future Publishing	45,809	50,269	4,460	9.7
Mixmag	Development Hell Ltd	35,817	30,159	-5,658	-15.8
Mojo	Bauer Consumer Media	106,218	100,507	-5,711	-5.4
NME	IPC Ignite	64,033	48,459	-15,574	-24.3
Q	Bauer Consumer Media	131,330	103,017	-28,313	-21.6
Rock Sound	Rock Sound Ltd	23,021	20,011	-3,010	-13.1
RWD	RWD Media Ltd	33,266	77,050	43,784	131.6
Uncut	IPC Ignite	91,028	87,069	-3,959	-4.3

“Q, MOJO and Kerrang! all have strength in breadth and depth in being complete 360 brands. Each continues to lead and define the music market by connecting all manner of music fans with their music heroes via groundbreaking editorial access and content.”

MOJO is the second highest selling music magazine that is sold monthly at 97, 722. MOJO looks at all music no matter whether its new or a classic From Fleet Foxes to The Who.


As previously mentioned Q continues to be the UK’s biggest selling monthly music magazine with a circulation of 100,172. It has an unrivalled access to celebrities and content which allows it to get access to big stars such as Bruce Springsteen, Noel Gallagher's and U2's. Q's publicity is enhanced by the fact that they also have radio stations a website and music channel.


KERRANG! is the UK’s best-selling weekly music magazine at 43,253.  Changes in market conditions and music consumption affected Kerrangs sales, but they are still dedicated to  serving its passionate rock readership with a weekly update news, features and reviews of the weeks hottest gigs, albums and music.


Kerrang! - 44,013 (w) 
MOJO - 91, 678 (m)
Q - 89,450 (m)
Stuart Williams, MD of Bauer Media's Music & Film portfolio, commented:

"Kerrang! has had a resurgent year under new Editor Nichola Browne, who has refreshed, rejuvenated and refocussed the magazine on its core audience of late teen-early 20s rock fans. Kerrang! continues to be a powerful media brand with a strong online presence and a hugely successful radio station."

"In MOJO and Q, Bauer Media boasts the two best selling monthly music magazines in the UK. MOJO recently marked its 200th issue with Tom Waits guest-editing and, as ever, the Mojo Honours List awards attracted a veritable Who's Who of music legends including Jimmy Page, Kasabian, Roger Daltrey and Marc Almond.

"Q will chalk up a quarter century in 2011 and will do so by continuing to extend its reach amongst audiences online, on TV, on Radio and at live events

In the year of 2010 the Magazine sales of MOJO had overtaken Q, it is obvious that MOJO's niche audience had stuck by their magazine while Q was slightly abandoned. For my magazine i have to make sure that it attracts a niche audience in a simiarl way to that of MOJO.